Philosophy

There is an implicit sense of freedom and pure relaxation in a home by the sea - its furnishings and decor, should, in our humble opinion, reflect a simpler way of life. Nothing precious, fragile, or fussy that takes us away from the call of the ocean. We favor a palette of pastels - hues of the sea and the sky, the salt and the sand, driftwood or any wood bleached by the sun.

Our furnishings and decor items reflect a casual, easy-breezy existence, yet pull-together. Everything we offer goes together and less is definitely more. Our home goods are not just for the beach - it’s bringing home the calmness of the beach wherever you are.

Like our home collection, our bath and body care products are focused on bringing intention and thoughtfulness to your everyday routine, without sacrificing efficacy. We live for discovering the best products coast-to-coast, but there are hero products we reach for every time - these are the products we can’t live without, the oldie but goodie stuff that memories are made of.

At the beach, we don’t need a lot of things. We have a no-shoes-no-worries attitude, we take fewer clothes, longer walks and we lose track of time. In our Sundries selection, you will find boogie boards and beach bags, fun stuff straddling want versus need.

We source our goods from cool independent shops located mostly on the Atlantic and Pacific Oceans. Our inventory is usually low; in fact, we don’t stock a ton. We like a revolving inventory of beautiful things that evoke the feeling of serenity.